In early 2000, Craig and Abby Clark stumbled into the pillow business. With some leftover inventory from a former venture, they quickly discovered a ravenous niche market that was not being fed — luxury hotel pillows.
They immediately formed PacificPillows.com, an online retail site featuring high-end hotel bedding: such as down pillows, comforters, featherbeds and other luxury items intended to help customers emulate sleep experiences had at lavish hotels.
The couple initially started the business as a side project while Abby worked full-time as a teacher, and Craig focused his time on law school, and later on serving in the JAG (Judge Advocate General) corps.
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Domain sellers listing names with AfternicDLS using the expanded promotion option will now have their domains promoted to 20 million small business owners in China.
In July NameMedia announced reseller agreements with China's leading registrars: Xin Net and HiChina.
Xin Net, one of the largest registrars in the world with more than 1,000,000 domains under management, provides domain-related services to China's rapidly growing small- to mid-sized business (SMB) community.
Long recognized for its award-winning e-commerce services, HiChina will provide its business-focused client base with access to more than 2,000,000 high-performance domain names via NameMedia's AfternicDLS domain sales platform, driven off of the company's Afternic.com sales channel.
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Driving organic web traffic is critical to online success, but search engine optimization can be a daunting task for the small business owner stretched for resources or lacking SEO experience.
Until recently small businesses had few good options to improve search engine rankings. Has your SEO effort been limited to:
• Benchmarking competitors
Are your SEO efforts limited to mining meta information from top placing sites in your category?
• Trying to master basic SEO
Have you spent hours researching sites to learn the basics of SEO yourself?
• Relying on your web development staff to manage SEO efforts on their own
Your web development staff may, or may not, understand SEO. Are you confident that you are getting the rankings you need?
Would you want to learn more if you were guaranteed a top ten placement for your chosen keywords? And that you could do it affordably?
Estimates show that as many as 80% of visitors never look at the second page of search engine results. If you aren't on page one, you're invisible to 8 out of 10 potential customers.
BuyDomains now offers affordable SEO programs: click here to learn more, or call our business specialists for information at 866-244-2105 or 781-839-7996.
Radio advertising can be a cost-effective way to reach thousands of prospective customers — especially if you have a locally-based business where geo-targeting matters — such as a restaurants, lawyers, realtors, contractors and the like.
Google's radio advertising model allows you to receive bids in their ad creation marketplace, elect the geographic targeting and the station format(s) desired. You can also specify demographic targeting — by gender and age range.
You can set a weekly budget and CPM (how much you will pay per thousands of listeners in the audience). In addition you can opt to select time segments and days of play — giving you a great deal of flexibility about when and where your radio spots will air.
Ad creation costs vary according to the complexity and length of the spot to be developed, but can be as little as $99.
If you haven't tried radio advertising for your business Google's radio campaigns could be a cost-effective marketing vehicle.
Read more: Google's Radio advertising program »
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